The importance of sustainability in a world of fast fashion

You’ve probably noticed how fast clothing stores change their collections. Sometimes the collections change on a weekly or even on a daily base. Nice, a lot of new items to choose from while shopping! But is it actually? Of course: shopping is fun and buying new clothes can make you feel quite happy for at least a while. But to be fair to yourself, how many of these recently shopped clothes end up in the back of your closet? And if you do actually wear your new items often, don’t you notice how fast the item gets outworn or faded? Cheap quality is also a part of fast fashion. According to a research study, one clothing item is worn about six times before it gets thrown away (Kaat Debo, 2021). That’s why The Dutch Rebel cares for sustainability: all items are handmade, re-made or pre-loved.

Sustainable fashion may be pricey compared to fast fashion, but the way it’s designed and crafted is much fairer. The goal of sustainable fashion is to lessen the impact on our environment. Thrifted clothing can earn a second life by treating it as reusable and transforming it into a new form of fashion. If you purchase your clothes the next time, at least do it thoughtfully. Secondhand and vintage clothing can be a very awesome alternative to make a difference (and you will look super original and stylish)!